CORPORATE SOCIAL RESPONSIBILITY AND PERCEPTION OF EMPLOYEES

Abstract

While much research has been devoted to the history and impact of corporate social responsibility
(CSR) on the external stakeholders (investors, suppliers, NGOs, etc.), very little attention has been
given to employees. Oddly enough, employees are
both determinants, agents (or brakes) and sometimes recipients of CSR. For that, a more attentive
HRM brought about by CSR with regard to the attitudes and behaviors of employees will need to be
settled in the coming years. The starting point of this
“new HRM” lies in a precise knowledge of the perception of CSR by employees. Our research suggests a measurement scale rigorously crafted and
validated. In keeping with the paradigm of Churchill
(1979), we tested the statistical properties of the
scale on a sample of 1370 employees. Ultimately,
we created a three dimension scale with 9 items that
captures 69% of the variance in the perception of
CSR by employees. This scale is part of a broader
research design to measure the effects of perceived
socially responsible practices on the attitudes and
behaviors of employees at work.