SOCIAL RESPONSIBILITY AND SUITABILITY FOR SUSTAINABLE INNOVATION OF SMALL ORGANIZATIONS
Keywords:
Corporate social responsibility, sustainable tourism, sustainable innovativeness, small businesses, dynamic capabilities.Abstract
This article first examines the obstacles faced by small organizations in their progress towards sustainable development and social responsibility. Then, it focuses on processes that may enhance their
sustainable innovativeness in their effort to overcome these difficulties. The theoretical framework
is built in reference to the dynamic capabilities approach which is the accepted strategic management framework to implement the reconfiguration of resources and competences required when the
environment of organizations changes. The empirical part is based on an intervention-research
enquiry conducted longitudinally within a network of small tourism organizations in the South of
France. The study translates the concept of dynamic capabilities into an operational sequencing program to identify which processes produce the sustainable innovations developed in the network. Six
variables explaining the results are identified and analysed, and then a model of sustainable innovativeness in small organizations is proposed as a synthesis of the study.
