RESPONSABILITÉ SOCIALE DE L’ENTREPRISE ET RESPONSABILITÉ DU CHERCHEUR EN GESTION : ESSAI DE MISE EN ABYME À PROPOS DE LA CONSOMMATION ENFANTINE

Abstract

This paper aims to set out three perspectives of corporate social responsibility in order to question the
conception that is tacitly implied regarding the responsibilities of a researcher in management sciences. In
order to claim that research contributes to changes in professional practices we should question further the
idea that the researcher in management sciences is confronted by the many social responsibilities within his
empirical work, his framework-building and writing activities. The paper illustrates how these three
conceptions of corporate social responsibility and that of the researcher, are implemented within various
investigations currently on-going within the child consumption field. This analysis highlights certain prior
suppositions relating to corporate social responsibility and that of a researcher in management sciences, and
offers an heuristic framework in order to facilitate the scientific dialogue.