LE RÔLE DES MANAGERS INTERMÉDIAIRES DANS LE DÉPLOIEMENT D’UN PROGRAMME RSE : LE CAS DU GROUPE LA POSTE

Abstract

This article aims to provide insight into how middle managers perceive CSR programs in organizations and the role they play in deploying these programs. This research highlights two categories of roles middle managers perform for themselves and others: an interpreting role of sense making and of sense giving and a role of implementer. As implementers managers adopt responsible practices and support the adoption of responsible practices by their collaborators. This research is based on a case study of the Groupe La Poste. The results highlight the way middle managers play these roles in this company, the complementarity between these two types of roles and the importance of missions and organizational values in the appropriation of the sense of responsibility for oneself and for others and in the deployment of responsible practices. This research contributes to enriching the Corporate Social Responsiveness theory.