VISUAL REPRESENTATIONS OF CLIMATE CHANGE AND INDIVIDUAL DECARBONISATION PROJECT: AN EXPLORATORY STUDY

Hussein AKIL; Julien BOUILLÉ; Philippe ROBERT-DEMONTROND

VISUAL REPRESENTATIONS OF CLIMATE CHANGE AND INDIVIDUAL DECARBONISATION PROJECT: AN EXPLORATORY STUDY

Authors

Hussein AKIL IGR-IAE of Rennes - Graduate School of Management, University of Rennes 1 - CREM (UMR 6211), 11 rue Jean Macé, 35000 Rennes, France
Julien BOUILLÉ University of Rennes 2 - LiRIS (EA 7481), Place du recteur Henri Le Moal, CS 24307 - 35043 Rennes cedex, France
Philippe ROBERT-DEMONTROND IGR-IAE of Rennes - Graduate School of Management, University of Rennes 1 - CREM (UMR 6211), 11 rue Jean Macé, Rennes, France

Keywords:

Climate change communication, decarbonisation, perceptions, visual representations

Abstract

This paper focuses on the role of visual representations of climate change (CC) and individual decarbonisation project. From this perspective, the Q-method, which is essentially based on the collage technique, is used. Our findings show that only a small percentage of consumers are actually focused on alternative imaginaries of consumption such as those related to decarbonisation. CC communication seems to activate more perceptions about the causes and consequences of CC than about specific solutions. These results are discussed in terms of marketing strategies.

Requires Subscription or Fee PDF (EUR 10)

Published

2022-11-28

How to Cite

Hussein AKIL, Julien BOUILLÉ, & Philippe ROBERT-DEMONTROND. (2022). VISUAL REPRESENTATIONS OF CLIMATE CHANGE AND INDIVIDUAL DECARBONISATION PROJECT: AN EXPLORATORY STUDY. Revue De l’organisation Responsable, (1). Retrieved from https://journaleska.com/index.php/or/article/view/7540