LE RÔLE DES MANAGERS INTERMÉDIAIRES DANS LE DÉPLOIEMENT D’UN PROGRAMME RSE : LE CAS DU GROUPE LA POSTE

Abstract

This article aims to provide insight into how middle managers perceive CSR programs in organizations
and the role they play in deploying these programs. This research highlights two categories of roles
middle managers perform for themselves and others: an interpreting role of sense making and of
sense giving and a role of implementer. As implementers managers adopt responsible practices and
support the adoption of responsible practices by their collaborators. This research is based on a case
study of the Groupe La Poste. The results highlight the way middle managers play these roles in this
company, the complementarity between these two types of roles and the importance of missions
and organizational values in the appropriation of the sense of responsibility for oneself and for others
and in the deployment of responsible practices. This research contributes to enriching the Corporate
Social Responsiveness theory.