ANALYSIS OF PRACTICES CSR OF SPORTS CLUBS FRENCH PROFESSIONALS

Abstract

In the past reserved to firms, the concept of Corporate Social Responsibility (CSR) is spreading today
to all organizations. This paper thus tackles the determinants and the implementation procedures of
CSR within French professional sport clubs. Using a framework of analysis, which combines institutional and strategic approaches, we highlight the difficulty for those “hybrid” organizations to find
a balance between the logics they face. The results show that the four clubs we studied (basketball
and football) develop CSR practices mainly for cosmetic purposes. However the rise of new CSR
forms let us glimpse a more integrated practice which could ease the tension between economic
imperatives and social expectations