UN CADRE THÉORIQUE INTÉGRATEUR POUR LE MANAGEMENT STRATÉGIQUE « BOP »

Abstract

The article gives a taxonomy of corporate social responsiveness practices based on french materials. In a second
time, the most advanced form is selected; it appears as inspired by “the bottom of pyramide strategy” defended
by Prahalad (2004) which is focused on the 4 billions people in the world with a 2 dollars per day income. In
an ambitious “BOP strategy”, these people are not seen only as consumers, but also as workers, producers,
entrepreneurs and citizens. They become active stake holders of the company in a networks and community
based approach. In a third stage, the authors build a conceptual framework and derivated guidelines for such
a strategic management.