LABELS ENVIRONMENTAL AND CONSUMPTION SUSTAINABLE: RELATIONSHIPS AMBIGUES IN CONSTRUCTION

Abstract

This article explores a new tool for information and communication little studied which aims at
encouraging more sustainable consumption: environmental labels. It is based on two studies carried
out among managers working on environmental labels and among consumers who viewed different
labels on various products (multi-criteria and carbon labels). By analysing the possible conditions
for integration of these labels into shopping behaviours, the authors clarify their possibilities, limits
and the obstacles to their use in terms of sustainable consumption. They then discuss the results and
propose managerial orientations with regard to the macro-economic issues of sustainable development.