A MORAL ENTREPRENEUR IN LEBANON: FROM THE PHOENIX TO THE WOMAN OF MANY SHARDS OF GLASS

Abstract

This article explores entrepreneurship in a context of societal collapse. It aligns with critical entrepreneurship studies and draws on Howard Becker’s (1985) work on the social construction of deviance and the creation of norms, which highlights the central role of the collective in their transformation. We connect entrepreneurship, viewed as a subversive force for social transformation (Germain & Jacquemin, 2017; Hjorth, 2017), to the concept of the moral entrepreneur (Becker, 1985). By engaging in committed writing, we analyze how, in a society where corruption has become the norm, an activist artist embodies moral entrepreneurship. This work demonstrates that entrepreneurship is a collective social dynamic capable of leading a cultural struggle, transforming mentalities, and redefining the collective imagination of a society.