Asterix and knowledge management 2.0: an exploration of the appropriation of CMS 2.0 by the myth of the Gallic Village

Abstract

KM processes in companies have profoundly changed in recent years. They became 2.0KM processes that aim to transform the firm and are driven by a new approach of knowl-edge in line within 2.0 organisations. These 2.0 knowledge management systems involvedoraganisational modes that disrupt with those that previously guided firms’ performance.This can sometimes lead to paradoxical organizational dysfunctions as witnessed by thedifficulties faced by some traditionally hierarchical French companies. Through a casestudy of Constructor and a theoretical background on Information Systems appropriationin organizations and myths in management, we show how the Asterix myth contributes tounderstand how 2.0. KMS are appropriated in such companies. We find evidence of simi-larities regarding knowledge and Knowledge Management between the Asterix’ myth andthe behaviours and practices concerning knowledge management within Constructor. As aresult, the Asterix’ myth may be a relevant perspective for understanding the obstacles, ad-vantages and appropriations of 2.0. KMS within French organizations. This paper con-tributes to research papers dealing with the impact of symbolism in IS appropriation