How to orchestrate the participation of the crowd in a crowdsourcing activity?

Abstract

In a spirit of open innovation, organisations mobilise the crowd in order to create valuebeyond their borders. Organisations therefore want to benefit from the crowd’s resourcesand skills: “grey matter”, creativity, money... All literature on this topic is relatively recent,so it might be helpful to ask this basic question: how can crowd participation to a crowd-sourcing activity be organised? In order to answer this question, we have chosen an ex-ploratory qualitative research method. Through an abductive approach, our research pre-sents an original taxonomy of crowdsourcing which we will call “the 4 Cs ofcrowdsourcing”: cumulative crowdsourcing, collaborative crowdsourcing, competitivecrowdsourcing and coopetitive crowdsourcing