In this study we investigate how members of text-based, asynchronous online Communitiesof Practice (COPs) adopt knowledge contributed by other COP members. Previous studies ofknowledge adoption in computer-mediated settings have drawn on dual-process theories ofinformation processing to understand the role of heuristic cues and elaboration likelihood inthis process. Here we extend this research stream, exploring two potential new heuristic cues:genre conformity and information consistency. In addition, we examine the factors focusedsearch and disconfirming information to understand how they may induce non-heuristiccognitive processes. Survey data were collected from an online COP and findings support thehypotheses generated from our research model. This study advances our understanding of knowledge sharing in online COPs. Findingssuggest that the context of an online COP can play a dynamic role in how members processthe content component of that COP. Focusing on the pull technology of online COPs, it offersanother theoretical link between Computer-Mediated Communications and knowledgemanagement. Practically, it also provides us with insights into online COPs as a potentialmeans for improving organizational knowledge management.