Communication & Management
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  1. Home /
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  3. No. 2 (2008): CM

No. 2 (2008): CM

Published: 2023-01-29

Articles

  • RESTRUCTURING AND REBRANDING: THE NEED FOR ANOTHER REVOLUTION IN THE LOIRE
    Paul R. Gamble, Eric Simon, Jean-Claude Taddei
    • Requires Subscription or Fee PDF (EUR 10)
  • How history and culture influence the marketing of wine
    Stephen Charters
    • Requires Subscription or Fee PDF (EUR 10)
  • A FRAMEWORK FOR ELECTRONIC MARKETING: EXPERIENCES OF AN EARLY INTERNET ADOPTING AUSTRALIAN WINERY
    Carmine Sellitto
    • Requires Subscription or Fee PDF (EUR 10)
  • Partnership “Vinegrower – Tourism Institutional”: the Keystone of Vinegrowing Tourism
    Franck Debos
    • Requires Subscription or Fee PDF (EUR 10)
  • Terroir, Policy and Identity Construction: Public Marketing of Wine in Ontario
    Jonathan Paquette, Aurélie Lacassagne
    • Requires Subscription or Fee PDF (EUR 10)
  • Advertising: a solution to market wine?
    Marie Véronique Jeannin
    • Requires Subscription or Fee PDF (EUR 10)

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