Communication & Management
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  3. No. 1 (2007): CM

No. 1 (2007): CM

Published: 2023-01-29

Articles

  • L’INTÉGRATION DE LA SÉMIOTIQUE ET DES FIGURES DE STYLE DANS LA STRATÉGIE MARKETING DES DISTRIBUTEURS ET DES FABRICANTS : DES MARQUES « MYTHIQUES » AUX POINTS DE VENTE, ESPACES DE NARRATION ET DE LANGAGE
    Franck Debos
    • Requires Subscription or Fee PDF (EUR 10)
  • L’INFORMATION COMPTABLE ET FINANCIÈRE PEUT-ELLE CONTRIBUER À LA COMMUNICATION DANS LE DOMAINE DE L’ÉCOLOGIE
    Jean-David Avenel
    • Requires Subscription or Fee PDF (EUR 10)
  • Relationships between carmakers and resellers: Evolutions, goals and perspectives
    Nadine Nicolas, Richard Soparnot
    • Requires Subscription or Fee PDF (EUR 10)
  • LE LUXE ET L’IMAGE DE MARQUE
    René-Maurice Dereumaux
    • Requires Subscription or Fee PDF (EUR 10)
  • LA NOUVEAUTÉ ET LE DROIT
    Jean-Louis Fourgoux
    • Requires Subscription or Fee PDF (EUR 10)

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