THE HUFFPOST STRATEGY OF “PUBLICITARISATION” IN THE FRENCH AND BRAZILIAN EDITIONS: A SYMBOLIC AND ETHICAL TENSION

Authors

  • Frédéric AUBRUN OMNES Education Research Center, INSEEC
  • Myrian DEL VECCHIO-LIMA Universidade Federal do Paraná (UFPR), CLICK – Comunicação e Cultura Cyber

Keywords:

publicitarisation, native advertising, journalistic ethics, HuffPost, glocalisation

Abstract

The analysis of the French and Brazilian editions of the international pure player The HuffPost allows to bring to light a typical case of “publicitarisation”. The integration of advertising within both editions is based on global logic and local adaptations. This «glocal» advertising management highlights one of the defining features of online journalism: the increasing harmonization of editorial and advertising logics. At the same time, the hybridization of the two professional chains implies an ethical tension

Published

2022-08-26

How to Cite

Frédéric AUBRUN, & Myrian DEL VECCHIO-LIMA. (2022). THE HUFFPOST STRATEGY OF “PUBLICITARISATION” IN THE FRENCH AND BRAZILIAN EDITIONS: A SYMBOLIC AND ETHICAL TENSION. COMMUNICATION & MANAGEMENT, 18(2), 59. Retrieved from https://journaleska.com/index.php/cm/article/view/7159

Issue

Vol. 18 No. 2 (2021): CM

Section

Articles