The Man-Machine Organization of Automated Corporate Communication in Capitalism: The Case of Chatbots.

Abstract

Big Data lead companies to automate their
communication for their customers or employees.
From empirical investigations we will first examine
the strategies of new entrants in this market of conversational robots and their places in the dynamics of
capitalism. Then, we will study the consequences of
these strategies on organizational communication.
Emphasis is placed on the role of the human being
in the development of these devices, the story-telling
supporting the renewal of relations with the public,
as well as the hybrid forms of work (employees /
artificial intelligence) not calling into question an
industrial organization of the conversation.