WHEN KNOWLEDGE MANAGEMENT CONTRIBUTES TO REDEFINING A CULTURE CORPORATE; THE CASE OF A MULTINATIONAL

Abstract

A growing number of companies implementing a knowledge management approach, without necessarily
achieve lasting satisfactory results. How
to encourage the involvement of players
in the organization around issues of KM,
to cooperate and make the company
more efficient? Our reflection crosses the
Information Science field and
Communication, the Management and
the Anthropology, to provide a fresh look
at the issues of intangible investment.
Helping to redefine a corporate culture,
KM would generate value