Create value through crowdsourcing: the dyad Innovation-Authenticity

Abstract

This article is focused on a new way of externalization named : crowdsourcing. It aims
to answer to the following research question : how a crowdsourcing operation can lead to
value creation for an organization. From an interpretive point of view and based upon a
vast empirical exploratory study, we display the link between crowd types and forms of
value (authenticity or innovation). Our answer lays the foundation of a business model
dedicated to crowdsourcing.