Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect?

Abstract

As many sectors, the newspaper industry has been impacted by digital channels. This
has fostered the emergence of new ways of accessing information and contributed to the
development of new types of contents. The latest academic and managerial reflections lead
to assume the existence of a complementarity effect between contents as well as between
channels. This research aims to verify this hypothesis with a survey conducted among 1028
readers of the French newspaper Le Monde. The results validate only, and under conditions,
a complementary effect between channels.