TOURISME TERRITORIAL EXPÉRIENTIEL DES SITES NATURELS : UNE ANALYSE NETNOGRAPHIQUE DE SES MANIFESTATIONS

Authors

  • Corinne ROCHETTE Université Clermont Auvergne – IAE Clermont Auvergne Chaire de recherche santé et territoires CleRMa - EA 3849
  • Cédrine ZUMBO-LEBRUMENT Clermont School of Business CleRMa - EA 3849

DOI:

https://doi.org/10.3917/comma.205.0083

Keywords:

experiential marketing, ordinary experience, extraordinary experience, netnography, natural tourist sites

Abstract

Experience is an essential differentiating factor for natural tourist sites. The analysis of secondary data from four UNESCO natural sites shows a high degree of sophistication in the experience, which denies the users part of their experiential freedom. The analysis of 305 publics opinions posted by users of a natural site highlights the search for an ordinary experience. It is important not to think systematically in terms of the artificialization of the experience.

Published

2025-02-04

How to Cite

ROCHETTE, C., & ZUMBO-LEBRUMENT, C. (2025). TOURISME TERRITORIAL EXPÉRIENTIEL DES SITES NATURELS : UNE ANALYSE NETNOGRAPHIQUE DE SES MANIFESTATIONS. COMMUNICATION & MANAGEMENT, 21(02), 083100. https://doi.org/10.3917/comma.205.0083

Issue

Vol. 21 No. 02 (2024): COMMUNICATION & MANAGEMENT

Section

Articles