THINKING UBER PLATFORM THROUGH THE PRISM OF ORGANIZATIONAL COMMUNICATION EPISTEMOLOGY

Abstract

We consider trading digital platforms as new organizational forms, marked by a managerial organizing, and characterized by a strong material dimension (as opposed to human). We will observe the info-communicational processes that govern the passenger transport platform VTC (transport vehicle with driver) Uber and its sociotechnical nature, the impact on the human actors who participate in it, its specific methods of mediation from the lighting of two so-called organizational communication approaches: the Communicative Constitution of Organizations (CCO) and the Communicative Approaches of Organizations (ACO). Semi-directive interviews of the life story type show a hyper-rationalization by organizing informational processes.