he role of the country of origin on the african consumer’s perception of wine quality : a study taken from the cameroonian context

Authors

  • VICTOR TSAPI Professeur agrégé en Sciences de Gestion et Doyen de la Faculté des Sciences Economiques et de Gestion de l’Université de Ngaoundéré (Cameroun), Professeur Chercheur Visitant à Bordeaux Ecole de Management (France)
  • PAUL DJEUMENE Docteur en Sciences de Gestion, Chargé de cours au Département Marketing de la Faculté des Sciences Economiques et de Gestion de l’Université de Ngaoundéré (Cameroun)
  • MONIQUE TCHUENTE Docteur en Sciences de Gestion, Chargé de cours au Département Sciences de Gestion à la Faculté des Sciences Economiques et de Gestion de l’Université de Yaoundé II-Soa (Cameroun)

Keywords:

consumer behavior, wine, country of origin, LDCs, Africa, Cameroon

Abstract

The present contribution analyses the framework of wine consumption in the Africa context with an empirical application on the cameroonian environment. A study made on a sample of 230 wine consumers brings out an essentially oriented wine consumption of law quality, a high domination of Spanish wine on the market and a significant influence of the attribute “country of origin” on the choice of wine highly positioned. 

Published

2023-01-08

How to Cite

VICTOR TSAPI, PAUL DJEUMENE, & MONIQUE TCHUENTE. (2023). he role of the country of origin on the african consumer’s perception of wine quality : a study taken from the cameroonian context. COMMUNICATION & MANAGEMENT, (1). Retrieved from https://journaleska.com/index.php/cm/article/view/7980

Issue

No. 1 (2009): CM

Section

Articles