LES STRATÉGIES DES ACTEURS DU MARKETING PAR L’INTERNET FACE AUX NOUVELLES RÈGLES DE LA PROSPECTION DIRECTE PAR COURRIER ÉLECTRONIQUE

Authors

  • Laurence Elisabeth Lemoine Docteur en Sciences de Gestion – Chargée d’enseignement à l’Université Montpellier 1

Keywords:

spamming, electronic canvassing, opt-in, judicial strategy

Abstract

the new legal environment of electronic canvassing has profoundly changed the ways E-mail is used as a marketing tool. Codes of professional practice followed soon after the institutional action, providing firms with models and advice to conform their websites to the new legal restrictions, and perhaps to develop collective strategies of regulation. Faced with this new restrictive legal framework, firms were forced to choose between the different legal strategies available. An analysis of the calendar of adoption of regulations shows various periods, which could infer different behaviour. Today, the law has been written and put into application, and the choice between respecting it or not could depend on the comparative cost of these attitudes.

Published

2023-01-06

How to Cite

Laurence Elisabeth Lemoine. (2023). LES STRATÉGIES DES ACTEURS DU MARKETING PAR L’INTERNET FACE AUX NOUVELLES RÈGLES DE LA PROSPECTION DIRECTE PAR COURRIER ÉLECTRONIQUE. COMMUNICATION & MANAGEMENT, (2). Retrieved from https://journaleska.com/index.php/cm/article/view/7910

Issue

No. 2 (2005): CM

Section

Articles