LE DROIT DE LA CONSOMMATION EST-IL CONTRE L’ENTREPRISE ?

Abstract

Is Consumer Law against business? It is sometimes alleged, but this opinion is wrong and even dangerous. The author – an academics and attorney at Law – demonstrates, first, which is the major economic function of consumers, consecrated by consumer Law, in Market Economy. Consumer Law, for business, then is a difficult matter to be managed. How to include his heavy obligation in management, organisation, strategy of the firm? But Consumer law is, on an other hand, a mean for managing business. How far should interfere Consumer law with mix marketing strategies? Last but not least, could it help the firm in its strategies versus its competitors?