LES MODES D’ENTRÉE DE LA FRANCHISE INTERNATIONALE

Authors

  • Krista Duniach-Smith Maître de conférences – Université d’Angers, LARGO

Keywords:

international franchising, entry mode, internationalization, Delphi technique, electronic Delphi

Abstract

In this study, international entry mode choice is examined in a franchise setting. As in the traditional entry mode and international franchising literatures, it is suggested that both organizational and environmental determinants influence choice of entry mode. The results of the Delphi panel composed of 35 international franchising experts allow the author to identify and rank determinants of international franchising entry modes (direct franchising, foreign direct investment, area development agreement, joint venture and master franchising). Expert opinion is also used to clarify and compare the various international franchising alternatives. Furthermore, valuable insight is given concerning the likely evolution of different franchising entry modes in the near
future.

Published

2023-01-06

How to Cite

Krista Duniach-Smith. (2023). LES MODES D’ENTRÉE DE LA FRANCHISE INTERNATIONALE. COMMUNICATION & MANAGEMENT, (2). Retrieved from https://journaleska.com/index.php/cm/article/view/7907

Issue

No. 2 (2005): CM

Section

Articles