POUR UNE DÉFINITION ÉLARGIE DE L’EXPRESSION « COMMUNICATION PERSUASIVE »

Abstract

in the absence, obvious to date, of framework of explanation integrating the globality of the facts and acts of « persuasive communication », and taking into account the theoretical schism which opposes the various models of « comprehension » of the question, the practical effectiveness requires that this expression becomes generic. And, consequently, refers to the whole of the effects of communication, whatever the way in which one can apprehend and conceive this last phenomenon.