MARQUE BtoB ET MÉDIAS SOCIAUX : ENJEUX ET MODALITÉS DE LA REPRÉSENTATION

Authors

  • Bénédicte MONDON Centre de recherche LGI2P – Ecole Nationale Supérieure des mines d’Alès.
  • Pierre-Michel RICCIO Centre de recherche LGI2P – Ecole Nationale Supérieure des mines d’Alès

Keywords:

B2B, social media, qualitative investigation, communicational approach, brands

Abstract

The purpose of this article, based on a study driving in an immersive way with a semiotic and communicational approach is to apprehend questions that may arise regarding the impact of communication on social media for B2B companies. It shows that social media are now a really attractive communication space for these companies, propose to us to take a step back through the study of spaces of representation already inhabited, highlights the paradox of superposition of companies brands and media brands to finish by elements of recommendations designed to facilitate investment in these new areas of promotion.

Published

2022-11-20

How to Cite

Bénédicte MONDON, & Pierre-Michel RICCIO. (2022). MARQUE BtoB ET MÉDIAS SOCIAUX : ENJEUX ET MODALITÉS DE LA REPRÉSENTATION. COMMUNICATION & MANAGEMENT, (1). Retrieved from https://journaleska.com/index.php/cm/article/view/7283

Issue

No. 1 (2013): CM

Section

Articles