THE FILM TERRITORY AS A PROMOTIONAL DEVICE: SPEECHES BY THE DIRECTORS AND COMMITMENT OF THE REGIONS

Abstract

Our article aims to understand to what extent the film territory can become a regional promotion device and to determine the role of the director and of the region in it. We analyze the degree of acceptability of the territorial placement for French directors, their speeches which reveal a desire to highlight the territory and the actions implemented by the regions in order to enhance their participation in the world of cinema. Ultimately, it is a matter of demonstrating that there is a real tension between cinematographic creation, discursive promotion and promotional strategy.