THE WORK OF BIG DATA IN THE MEDIA: POWER AND STRATEGIES OF INFORMATION TECHNOLOGY PLAYERS

Authors

  • Cassandre BURNIER Doctorante, Université libre de Bruxelles Centre de recherche en information et communication (ReSIC) Sciences de l’information et de la communication (management des médias)
  • Louis WIART Enseignant-chercheur, Université libre de Bruxelles Centre de recherche en information et communication (ReSIC) Sciences de l’information et de la communication (socioéconomie, industries culturelles et créatives)

Keywords:

big data, media, power, strategy, data work, IT players

Abstract

In this article, we pay attention to how IT activity, and more specifically data work, is organized in a media company. Our study is based on an ethnographic survey, carried out in immersion within the Belgian group Rossel. Our results highlight the relational dynamics and the power issues caused by the development of new data professions in a media group.

Published

2022-10-19

How to Cite

Cassandre BURNIER, & Louis WIART. (2022). THE WORK OF BIG DATA IN THE MEDIA: POWER AND STRATEGIES OF INFORMATION TECHNOLOGY PLAYERS. COMMUNICATION & MANAGEMENT, 19(2), 59. Retrieved from https://journaleska.com/index.php/cm/article/view/7167

Issue

Vol. 19 No. 2 (2022): CM

Section

Articles