COMMUNICATION STRATEGIES FOR BUILDING SOCIAL ACCEPTABILITY OF AN ARTIFICIAL INTELLIGENCE (AI) APPLICATION: ANONYMOUS VIDEO ANALYSIS (AVA)

Authors

  • Francine CHAREST Professeure, Université Laval, Observatoire des médias sociaux en relations publiques, Québec, Canada.
  • Laurence SAGLIETTO Professeure, Université Côte d’Azur, GREDEG CNRS, France.

DOI:

https://doi.org/10.54695/cm.017.02.4588

Keywords:

anonymous Video Analysis (AVA), Artificiel intelligence (AI), communication-marketing, retail trade, risk communication, social acceptability

Abstract

This article presents some communication strategies that can promote the social acceptability of an Anonymous Video Analysis (AVA), projects developed in artificial intelligence (AI). It is based on an experiment carried out within a Quebec shopping mall over a period of 3 months.
Through an AVA technology pilot project, seeking to help the shopping mall retailers in their relations with customers, we studied the social acceptability necessary for such a project from the point of view of the various stakeholders directly or indirectly concerned by this project.

Published

2020-06-26

How to Cite

Francine CHAREST, & Laurence SAGLIETTO. (2020). COMMUNICATION STRATEGIES FOR BUILDING SOCIAL ACCEPTABILITY OF AN ARTIFICIAL INTELLIGENCE (AI) APPLICATION: ANONYMOUS VIDEO ANALYSIS (AVA). COMMUNICATION & MANAGEMENT, 17(02), 35. https://doi.org/10.54695/cm.017.02.4588

Issue

Vol. 17 No. 02 (2020): CM

Section

Articles