Community Management: exploitation of communication ethic, struggle for recognition and gift logic

Abstract

Community Management appears
as a shape of social and symbolic engineering
dedicated to develop interaction and autoproduction of contents on the Internet. Community
Management is a kind of neo-management
system trying to erase signs of social control,
in order to promote an electronic communitarianism, generous, communicational valuing
the users-members. Could this instrumental
use of internet ideology be a real promotion of
emancipators social standards?