GLOBALIZATION, COMPANIES AND EUROPEAN IDENTITY

Abstract

The business was risky. First, because this is a new topic. To date, there is no no real discussion, from a historical perspective, of European identity of the company. The comparative approach, which is largely though still insufficiently practiced, is essential. But thinking about identity requires taking a further step. At the same time, this new subject is expressed in terms that could not be more overused. For more than ten years we have used and abused the notions of globalization and identity, in a way often improper, to the point of making them lose all meaning.