Communication & Management
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  3. No. 1 (2008): CM

No. 1 (2008): CM

Published: 2023-01-29

Articles

  • POURQUOI EST-IL DIFFICILE DE “SORTIR” DES CODES GRAPHIQUES DU VIN FRANÇAIS ?
    Franck Celhay, Jean-François Trinquecoste
    • Requires Subscription or Fee PDF (EUR 10)
  • WINE CONSUMPTION AND CUSTOMER VALUE : AN INVESTIGATION OF THE INFLUENCE OF THE SITUATIONAL AND CULTURAL CONTEXTS
    Jeffrey W. Overby
    • Requires Subscription or Fee PDF (EUR 10)
  • «COMME UN JOUR AVEC DU SOLEIL» : POINT DE VUE DES CONSOMMATEURS AUSTRALIENS SUR LA RELATION VIN ET NOURRITURE
    Stephen Charters
    • Requires Subscription or Fee PDF (EUR 10)
  • DIFFERENT DRINKERS – DIFFERENT DESIRES : A REVIEW OF SEGMENTATION IN WINE MARKETING RESEARCH
    René C. G. Arnold, Ruth Fleuchaus
    • Requires Subscription or Fee PDF (EUR 10)
  • EXAMINING MARKET SEGMENTS AND INFLUENCERS OF CHOICE FOR WINE USING THE BEST-WORST CHOICE METHOD
    Steve Goodman, Larry Lockshin, Eli Cohen
    • Requires Subscription or Fee PDF (EUR 10)
  • LE VIN RÉVÉLÉ PAR LES SENS
    Anne-Claude Luisier, et Natalie Sarrasin
    • Requires Subscription or Fee PDF (Français (France)) (EUR 10)

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