Communication & Management
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  1. Home /
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  3. No. 2 (2013): CM

No. 2 (2013): CM

Published: 2023-01-29

Articles

  • A MARQUE DANS LES INDUSTRIES CULTURELLES : UNE APPROCHE HYBRIDE ET SPÉCIFIQUE
    Hélène LAURICHESSE*
    • Requires Subscription or Fee PDF (EUR 10)
  • COMMUNICATION DE RECRUTEMENT ET/OU MARQUE EMPLOYEUR ?
    Namoin YAO
    • Requires Subscription or Fee PDF (EUR 10)
  • VERS UN NOUVEAU CONCEPT DE MARQUE : L’ALTER-MARQUE
    Frédéric AUBRUN
    • Requires Subscription or Fee PDF (EUR 10)
  • LES MARQUES, ACTEURS CULTURELS - DÉPUBLICITARISATION ET VALEUR SOCIALE AJOUTÉE
    Caroline MARTI DE MONTETY*
    • Requires Subscription or Fee PDF (EUR 10)
  • LA MARQUE POLITIQUE : VECTEUR DE SENS ET MOTEUR D’ENGAGEMENT CITOYEN
    Nicolas BAYGERT
    • Requires Subscription or Fee PDF (EUR 10)

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