LES STRATÉGIES D’INTELLIGENCE INFORMATIONNELLE DANS LES RÉSEAUX FÉMININS D’ENTREPRENEURIAT : UNE ÉTUDE AU PRISME DU GENRE

Abstract

Women entrepreneurs involved in women’s entrepreneurial networks develop a network strategy identified as an informational intelligence practice. These approaches are collective and collaborative, and are clearly influenced by gender, which leads these women entrepreneurs to implement distinctive social and communicative actions. The aim of this study is to define the network strategy of women entrepreneurs, determine the nature of gender-specificities and contribute to a renewed vision of their network strategy paradigms.