The marketing practices in the Senegalese small business.

Authors

  • IBRAHIMA SAMBA DANKOCO * Maître de Conférences, Agrégé en Sciences de Gestion, Responsable du Laboratoire de recherches en Marketing du Centre de Recherches en Economie Appliquée (CREA) de la FASEG/UCAD
  • ALI ISSA HAROUNA Assistant de recherche du Laboratoire de recherches en Marketing du Centre de Recherches en Economie Appliquée (CREA) de la FASEG/UCAD, Doctorant de la FASEG/UCAD

Keywords:

marketing practices, small business, Senegal

Abstract

The marketing in small businesses is a research way in several countries around the world. The problem in this article is to know in what level the Senegalese small businesses marketing practices is. Assumptions of research are proposed and tested empirically on a sample of 280 Senegalese small businesses. The data are analyzed using univariate and bivariate methods. Results are such there found in studies on the topic in Europe and Canada. 

Published

2023-01-08

How to Cite

IBRAHIMA SAMBA DANKOCO, & ALI ISSA HAROUNA. (2023). The marketing practices in the Senegalese small business. COMMUNICATION & MANAGEMENT, (1). Retrieved from https://journaleska.com/index.php/cm/article/view/7984

Issue

No. 1 (2009): CM

Section

Articles

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