«COMME UN JOUR AVEC DU SOLEIL» : POINT DE VUE DES CONSOMMATEURS AUSTRALIENS SUR LA RELATION VIN ET NOURRITURE

Abstract

This research investigates the perspective of wine drinkers on the relationship between food and wine generally. The research was exploratory, and used qualitative methods, in order to investigate in depth wine drinkers’ understanding of wine and its relationship to food. The research suggests that the consumption of wine alongside food may have a utilitarian purpose. Of more importance, however, is the view drinkers take about how wine complements food. This complementarity relates both to flavour and to situation which are discrete reasons for the link between wine and food. This study offers an insight into the structure of that relationship, and develops the basis of a theoretical analysis of it. For the wine marketing practitioner the research may aid the development of more carefully targeted wine/food marketing strategies