Inherent risks with the lacks of commercial scanning concerning the projects of companies’ creation- Study of 15 cases of creation of low-size company

Abstract

The projects of creation of company are often studied under a financial or entrepreneurial angle. This article is interested in certain aspects of market research. It tries to identify the factors specific of inherent risks to the lacks of commercial scanning at the time of the phase of creation. For that, it melts its analysis on work in the field and a concrete experiment on the ground through the study of 15 projects of creation of company.