LE LUXE ET L’IMAGE DE MARQUE

Authors

  • René-Maurice Dereumaux Docteur en sciences de gestion de l’Université de Nice-Sophia-Antipolis, Executive MBA HEC, Mastère spécialisé en Diplomatie, 7 mandats sociaux en qualité de gérant du Groupe Roche Bobois, Président de la Commission Finances de la CCI Nice Côte d’Azur.

Keywords:

Sector analysis, Art, Diversification, Giorgio Armani, Brand Image, Luxury Industry, Strategy

Abstract

The luxury industry is a great producer of both added value and Glamour, this sector is one of the most dynamic of the socio-economic activity. The french luxury industry is quite famous all around the world, and its huge success has experienced growth for several years in a row. Success was reached in a large part because of the production itself but also because of the brand image management. For us, the luxury industry is the only one to be able to provide the finest quality and a wonderful feeling in the same time; following this definition, a wide range of development is open, but to go forward you first need to understand how this luxury feeling is produced and used. We will see here that the brand image is the main production of the luxury industry and is first marketing tool.

Published

2023-01-07

How to Cite

René-Maurice Dereumaux. (2023). LE LUXE ET L’IMAGE DE MARQUE. COMMUNICATION & MANAGEMENT, (1). Retrieved from https://journaleska.com/index.php/cm/article/view/7940

Issue

No. 1 (2007): CM

Section

Articles

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