MARKETING INTERNE ET « ÉCOUTE » DES SALARIÉS DANS UN SERVICE DE COMMUNICATION : ENTRE RECONNAISSANCE DE SUJET ET MANIPULATION D’OBJET

Abstract

In a changing and uncertain context, managers expect from their employees more initiative, involvement and competence. Internal marketing is born from the willingness to adopt the approach of motivations and promotions within the company. Between 1997 and 2000, being at the same time an employee and a researcher, we had to implement "listening sessions" among employees to develop the quality of internal communication means. The results of that research within a professional perspective, the scientific value of this research, the place and status of the researcher, the implementation of such applied research raise many questions of ethics .