LA COMMUNICATION POLITIQUE EN FRANCE, UN ÉTAT DES LIEUX
Keywords:
Political communication, Political marketing, Ethics, political entity, Offer, MediaAbstract
Methods of communication implemented in politics are highly criticized both by the citizens and the researchers. The political offer is in fact complex because composed of an amalgam of tangible and intangible elements. It is therefore more difficult to communicate about it. A drift of the practices is highlighted in the literature. It stresses the importance of the ethical questions in this field and thus, merits to be discussed .

