LA COMMUNICATION POLITIQUE EN FRANCE, UN ÉTAT DES LIEUX

Authors

  • Cécile Maunier Docteur en sciences de gestion

Keywords:

Political communication, Political marketing, Ethics, political entity, Offer, Media

Abstract

Methods of communication implemented in politics are highly criticized both by the citizens and the researchers. The political offer is in fact complex because composed of an amalgam of tangible and intangible elements. It is therefore more difficult to communicate about it. A drift of the practices is highlighted in the literature. It stresses the importance of the ethical questions in this field and thus, merits to be discussed .

Published

2023-01-07

How to Cite

Cécile Maunier. (2023). LA COMMUNICATION POLITIQUE EN FRANCE, UN ÉTAT DES LIEUX. COMMUNICATION & MANAGEMENT, (4). Retrieved from https://journaleska.com/index.php/cm/article/view/7932

Issue

Section

Articles