L’INTELLIGENCE ÉCONOMIQUE DANS UN PAYS À CONTEXTE CULTUREL FORT : CAS DE LA RÉPUBLIQUE POPULAIRE DE CHINE

Abstract

Business intelligence is a system of knowledge and influence that is largely based on access to information and the quality of relationships developed. In the Occident, even though this system is relatively recent, firms that are evolving in culturally similar countries are beginning to understand its implementation and practices. What happens, however, when firms work in a context where messages are implicit and relational logics are gregarious? Using the example of China, this article aims to illustrate the necessary adaptation of business intelligence for operations undertaken on the international level.