LA VENTE À LA TÉLÉVISION : UNE DYNAMIQUE DISCURSIVE CONDITIONNÉE

Authors

  • Stéphanie Hurez Allocataire de recherche – Monitrice, Université Paul Verlaine – Metz, Département Information et Communication, Centre de recherche sur les médiations (EA 3476)

Keywords:

climate of confidence, argumentative power, anticipation, testimonys, transparency, community of interests

Abstract

 to guarantee a media success which can thrive, it is essential that teleshopping can minimize the dissatisfaction of the televiewers while resorting to unstoppables strategies of persuasion. Consequently, the hosts are constrained to create an discursive environment and conclusive which is marked of conviction, while maintaining it with a degree of credibility such as they can be able to intercept the most recalcitrant televiewers. Nevertheless, to succeed in systematizing the act of purchase, they will try to neutralize the rational deduction and to make in kind cause impulsive reactions.

Published

2023-01-06

How to Cite

Stéphanie Hurez. (2023). LA VENTE À LA TÉLÉVISION : UNE DYNAMIQUE DISCURSIVE CONDITIONNÉE. COMMUNICATION & MANAGEMENT, (1). Retrieved from https://journaleska.com/index.php/cm/article/view/7918

Issue

No. 1 (2006): CM

Section

Articles