LA COMMUNICATION DU DÉVELOPPEMENT TOURISTIQUE DURABLE DES SITES DU PATRIMOINE MONDIAL

Authors

  • Pascale MARCOTTE Professeure agrégée Université du Québec à Trois-Rivières
  • Laurent BOURDEAU Professeur titulaire Université Laval (Quebec)

Keywords:

world heritage, UNESCO, communication, Marketing, sustainable development

Abstract

The World Heritage Convention’s objectives aim to develop in a sustainable fashion the World Heritage sites, and to improve awareness about the exceptionality of these sites. The tourism industry, through its role in development and communication with the public, is a central partner to achieve these goals. This study shows how tourist offices’ communication can help to meet these objectives in exemplifying good communication practices.

Published

2022-11-20

How to Cite

Pascale MARCOTTE, & Laurent BOURDEAU. (2022). LA COMMUNICATION DU DÉVELOPPEMENT TOURISTIQUE DURABLE DES SITES DU PATRIMOINE MONDIAL. COMMUNICATION & MANAGEMENT, (2). Retrieved from https://journaleska.com/index.php/cm/article/view/7304

Issue

No. 2 (2014): CM

Section

Articles