THE EMERGENCE OF THE RESPONSIBLE AI MOVEMENT IN ORGANIZATIONS: INTERNATIONAL STRUCTURING AND CHALLENGES

Abstract

Automating conversation is a founding dream of artificial intelligence (AI). Imitation and anthropomorphism are therefore at the heart of analyzes of the concept of AI. This article aims to understand how the first contact between robot and user is designed. For this, a comprehensive method, using interactionist sociology, is invested by a corpus of nineteen chatbots and twelve interviews with professionals. Results show an ambiguous anthropomorphization of the opening of the conversation. This ambiguity is linked to a joint construction between several actors with contradictory imaginations. This article finally raises the question of the social nature of AI.