The CROUS and the students: a co-construction of a self-image on Facebook?

Abstract

The history of the CROUS with students lasts for more than 60 years but the arrival of Facebook in these relations remains to be written. The CROUS launched a real challenge by investing this social network to work on the managerial and communication dimensions of visibility, brand image and self-image. The use of Facebook is considered here as an instrument for the joint construction of a positive mutual image between the CROUS and the students.